Company · Bundaberg, Queensland
Building the future of automotive.
Mobile Auto Tech Expert Pty Ltd is bringing intelligence to the automotive industry. With decades of experience on automotive retail floors, in workshops, in platform development and AI, we started this because we watched the same conversation go wrong in front of us for years: someone worried about their car, asking the only person available, and having no way to judge the answer they got.
What M.A.T.E. is
M.A.T.E. stands for Mobile Auto Tech Expert. We build automotive intelligence: the reasoning, the parts and fitment logic and the Australian vehicle data that together answer a question about one specific vehicle. Every product we make is a way of reaching it.
Owning a vehicle should not require expertise. Most people are handed a warning light, a noise or a quote with no way to judge any of it, and the same is true of a business running twenty vehicles or a staff member standing in an aisle. M.A.T.E. exists to take the complexity out of caring for a vehicle, whoever is asking.
- If you own a carAsk M.A.T.E. anything about it, free, at askmate.com.au. Warning lights, noises, whether it is safe to drive, what a job should cost, and which part fits.
- If you want M.A.T.E. connected to your carM.A.T.E. Plus reads your vehicle through the OBD2 port, so a fault arrives explained and a service is never missed.
- If your household runs more than oneM.A.T.E. Plus Family covers four vehicles on one account, with a login for every driver in the house.
- If your business runs vehiclesM.A.T.E. Fleet keeps a working fleet on the road, with fuel tax credit reporting and ATO logbook compliance built in.
- If you sell parts and accessoriesM.A.T.E. Retail puts the same intelligence in your team's hands on the shop floor. The M.A.T.E. Engine puts it inside your own site or app.
One intelligence. Every product is a way of reaching it.
Who we are
Four co-founders, a CTO and a senior developer. No layers, and nobody more than one conversation away from the person who can change something.
- Tim Sweetapple
Managing Director & Co-FounderTwenty-one years in design and digital platform innovation. Owns how the products feel to use and production pipelines. - Stephen Browning
Co-FounderSixteen years in automotive and retail. Leads our partner relationships and is usually the person in the room. - Jay Parker
Co-FounderTwenty-seven years in automotive and retail. Knows what a parts counter conversation actually sounds like. - Andy Knight
Co-FounderTwenty-two years in visual marketing, photography and videography. - Steven Greenslade
Chief Technology OfficerTwenty years in software, web and app development. Owns the intelligence layer and the platform underneath it. - Caleb Otto
Senior DeveloperTen years building software.
How we work
- One
Anyone can test it
Our consumer product is live and free at askmate.com.au. You do not need an account manager or a sales call to find out whether the intelligence works.
- Two
We describe what it actually does
We would rather describe a capability accurately and have it sound less impressive than describe it generously. Where something is not built yet, we say so.
- Three
The answer comes first
When something is wrong with a vehicle, you get what it is and how urgent it is before the explanation. Nobody reads paragraphs on the side of a road.
- Four
Built for real people
Our technology is designed and developed to remove the complexity surrounding vehicles and make getting information about your vehicle simple.
Bundaberg, Queensland
Built in Bundaberg, for Australian roads.
We are building for Australian vehicles, Australian fitment data and Australian compliance requirements, for drivers whose nearest dealership is an hour away and whose car is not optional.
We drive the same roads, the same distances and the same vehicles as the people we build for.
Talk to the M.A.T.E. team
Talk directly to the founders of M.A.T.E. and tell us your thoughts and feedback. We are here to listen.